When the web browser is no longer just the web browser

Can you believe that it was only 7 years ago when most people were limited to browsing the web from their desktop? Pretty shocking considering our current reliance on having access to the web where ever we are. And as most parents would say, the web is way more accessible than they would like it to be for their kids.

The accessibility trend has led to a major shift in the way users are working on their PC. It’s also changed the requirements of our desktop PCs. Those of you who have been around IT long enough would recall that the similarities between the current shift to the cloud and the shift that the entire industry saw back in the 70’s.

Today, we are no longer looking at a boring black screen with a bright green cursor – our experience is full HD colour video and is streamed directly to our web browser anytime, anywhere. Or that is what we are led to believe…

The moral of the story is that we are now so dependent on a good internet connection that it’s quickly become more important to us than a power point.

Google, the unanimous leader, saw this trend very early and equipped itself to flood the world with its innovations, namely the hugely popular browser based operating system – Chrome. What nobody expected was that the whole desktop experience could be delivered within just a web browser.

Google has a vested interest in driving more people to its products – to boost the revenue through the advertising income that it generates. That is exactly what Google Chrome achieves. It removes the requirement of having local applications or real processing power, and has all the grunt work processed in ‘the cloud’. There are arguments for and against this direction, but it is safe to say that Google has invested a lot of resources and money in it, and it certainly seems to want to stick with it.

You can probably decipher that this trend does not work in favour of Microsoft and Apple. Microsoft’s two biggest money making engines, Microsoft Office and Windows, and Apple’s Macintosh are expected to be negatively impacted by this trend. But they aren’t being push-overs either, Microsoft and Apple are in the process of making some major strategic changes to combat the new threat from Google. Now all we have to do is wait and watch as the battleground is set and the contest between the IT giants gets steamier…

To find out more about how we can help you capitalise on the changes in IT trends, get in touch with us here.

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